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Welcome to
Microsoft Advertising
Spring Summit

Join us in New York on Tuesday, April 21!

Tuesday, April 21, 2026

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11:30 AM – 6:00 PM

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The William Vale Hotel

111 N 12th St, Brooklyn, NY 11249

Discovery, commerce and engagement are being reshaped by AI.

Join marketing and business leaders in New York for a high‑impact, half‑day event exploring how AI‑driven innovation is reshaping the advertising ecosystem. 

The afternoon will center on three themes shaping the industry: the next generation consumer, the AI economy, and the new era of marketing.

Registration and a light brunch will start at 11:30 AM, with the program getting underway at 12:30 PM. We’ll wrap up the day with a rooftop happy hour at 5:00 PM.

Program overview

Tuesday, April 21, 2026

11:30 AM

Registration and light brunch

12:30 PM

Redefining connection in the AI era

Kya Sainsbury-Carter

The empowered consumer

Fireside chat

Jacob Andreou and Kya Sainsbury-Carter

The evolution of search in the agentic web

Jordi Ribas

AI + authenticity in the next content era

Julia Beizer

Winning Attention: Reaching People as They Play, Build, and Learn

Dr. Jonathan Stringfield

The new marketing era

From signal to outcome: Trust for AI-led advertising

Dr. Rukmini Iyer

Own the decision moment on the AI web

Kelton Lynn

A connected ads ecosystem built for the AI era

Pallavi Naresh

The AI economy

Building for the new AI economy

Tim Frank

From rankings to selection: Winning in the age of AI search

Nikhil Kolar

The commerce transformation you can’t ignore

Jen Spies

Closing Keynote

Erica Orange

5:00 PM

Rooftop happy hour

Registration and light brunch

11:30 AM

Redefining connection in the AI era

12:30 PM

Kya Sainsbury-Carter

A human-first AI web creates meaningful, transformative connections between brands and people—with less noise and more presence. As AI increases speed, scale, and personalization, it’s more important than ever to understand that human ingenuity and creativity are what turn capability into connection. Using AI as an enabler—not a hero—helps brands own stand-out moments, stay memorable, and build lasting affinity beyond transactions.

Fireside chat

Jacob Andreou and Kya Sainsbury-Carter

The evolution of search in the agentic web

Jordi Ribas

As more consumers embrace the agentic web, the expectations of search are expanding. How will search evolve to meet the needs of users along the spectrum from those wanting a more traditional search experience to those looking for agentic reasoning and actions? In this session, we explore how Bing is balancing innovation with familiarity so users and businesses can move forward together.

AI + authenticity in the next content era

Julia Beizer

Consumers are asking for two things at once: content that adapts to their context in the moment, and editorial voices they can trust when they want depth and meaning. In this session, we’ll share Microsoft’s “two-mode” approach for content publishing and how we’re building experiences that help people quickly understand what they’re getting—personalized synthesis when they need speed, and authoritative storytelling when they want perspective. We’ll also cover what it takes to make both modes feel distinct and reliable. For marketers the implication is clear: the next wave of upper-funnel advantage won’t come from more inventory, it’ll come from clearer user value, richer formats, and a content ecosystem where trust and personalization finally coexist.

Winning Attention: Reaching People as They Play, Build, and Learn

Dr. Jonathan Stringfield

The biggest media shift is happening on platforms people actively choose—where attention isn’t captured through interruption, but earned through intent, utility, and immersion as audiences move between playing, watching, learning, and building. Gaming is the clearest signal of this shift, it has evolved beyond play into a connected entertainment ecosystem where discovery, streaming, community, and participation converge. From LinkedIn to Github to Xbox and Candy Crush, learn how Microsoft uniquely connects these high-attention moments and translates them into audience addressability and revenue you cannot replicate elsewhere.

From signal to outcome: Trust for AI-led advertising

Dr. Rukmini Iyer

As AI transforms how decisions get made, trust becomes foundational to modern advertising: from where ads appear, to how signals are validated, to how outcomes are measured. See how Microsoft brings trust to life across its advertising platforms by pairing high-quality inventory with AI-powered tools that help advertisers move from ideas to measurable results. We’ll set the principles that clarify why trust is the prerequisite for durable growth in the agentic economy—built for today and ready for what’s next.

Own the decision moment on the AI web

Kelton Lynn

As AI reshapes how people research and decide, the most valuable moment for brands isn’t just being seen—it’s being chosen. Explore how advertising can earn its place inside AI-driven conversations by helping customers make confident decisions at exactly the right time. And  learn how emerging ad experiences bring relevance and differentiation into the decision journey to reach in-market, high-intent shoppers with signals that matter so your brand shows up with clarity when it counts most.

A connected ads ecosystem built for the AI era

Pallavi Naresh

As AI is raising the bar for performance—changing how people search, discover, and decide across work, browsing, gaming, and AI-assisted experiences—marketers are being asked to deliver growth with more precision, efficiency, and proof than ever before.  Learn how Microsoft’s connected ecosystem brings performance, intelligent automation, and meaningful scale together to reach premium audiences in high-intention moments where outcomes can be measured. We’ll explore how to apply intelligence with clarity and control so performance doesn’t just scale in the AI era, it’s seen, steered, and proven.

Building for the new AI economy

Tim Frank

The internet is entering its biggest structural shift since mobile: moving from a human-driven web of pages and apps to an agent-driven economy where AI increasingly mediates intent, decisions, and transactions. In  his keynote, Tim explains what changes as agents progress from assisting discovery to planning and acting on a user’s behalf—coordinating across APIs, services, and ecosystems.  Get a clear view of the phases of the AI economy, why familiar assumptions about sites, apps, crawling, and visibility begin to break down, and what leaders should prioritize now: agent-ready infrastructure, trustworthy and grounded information, and the safety foundations required to compete.

From rankings to selection: Winning in the age of AI search

Nikhil Kolar

AI is redefining how brands are discovered, represented, and selected—often before a customer ever clicks a link. In an agent‑driven web, success depends on whether AI systems see your brand accurately and choose it when decisions are made. This session breaks down how your brand shows up in the age of AI with a GEO framework and AI visibility suite that tracks discovery, citations, and engagement with your content across the AI web, including experiences like Copilot.

The commerce transformation you can’t ignore

Jen Spies

Commerce is the most concrete example of how the internet is shifting in the AI era. It is shifting from answers to outcomes. Merchants who want to win in an AI-web must show up with the best option for shoppers based on real-time product information and offer a frictionless path to purchase. Microsoft is enabling this with merchant-friendly, open agentic commerce playbook so you can show up well, own the journey, and close the sale.

Closing Keynote

Erica Orange

Rooftop happy hour

5:00 PM

Speakers

Contact

If you have any questions or need support, please reach out to: MSASummit@microsoft.com

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